Azoya Group

Azoya Group

Shenzhen, USA, UK, Global

Main Introduction

Azoya is a borderless commerce group that helps international brands & retailers expand to the world's largest e-commerce market: China.

Technology, brand strategy, and retail operations comprise our core strengths, enabling us to provide end-to-end e-commerce solutions for international brands and retailers in China. These include everything from marketing to pricing, merchandising, logistics planning, IT infrastructure construction, and more. In particular, our strong IT capabilities enable us to undertake highly complex projects such as building, integrating, and scaling one's e-commerce business across websites, apps, WeChat mini-programs, and marketplace platforms such as Tmall,, and Kaola.

Top retail partners such as UK beauty retailer Feelunique, Australia's Pharmacy Online, and German department store chain Ludwig Beck have entrusted us with the responsibilities of building and managing their China e-commerce businesses. Additionally, many global retail players have turned to us for market research & strategic consulting services in the China market. Our insights can be regularly found in global retail publications such as Women's Wear Daily, Digital Commerce 360, Drapers, Cosmetics Business, Jing Daily, Beauty Matter, and more. 

Azoya was founded in 2013 and is a venture-funded company, backed by CLSA and Legend Capital. We are based in Shenzhen, China with an additional office in Chengdu and teams in New York City, Berlin, Tokyo, and Sydney. 


Digital Strategy, China E-Commerce Solutions, Marketplace Operations, Brand Management Solutions, Digital Transformation Solutions, Consulting & Research, China Payment

Focus Industries:

Not provided


English, Chinese

Year Founded:


Company Size:

201-500 employees