BSUR - Be as you are

BSUR - Be as you are

Shanghai, Amsterdam, Other Location

Main Introduction


BSUR is an independent international agency based in Amsterdam (HQ), São Paulo and Shanghai, serving global, European and leading local clients. We merge design, advertising 
and activation to help brands become the most authentic, consistent and 
inspiring versions of themselves they can be. 

Founded in 1995, we’ve built our own approach to branding: Concepting. Only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories. The bestseller 'Concepting'​, written by BSUR co-founder Jan Rijkenberg is published in 4 languages & lectured at several Universities, Academies and MBA programs. 

BSUR consists of 50+ international talents from all continents and was 
featured in 'The World’s Leading Independent Agencies'​, published by
 Campaign, in 2010, 2011, 2012 and 2014.


Concepting, international advertising, integrated communications, brand iconics, brand activation, and brand concepts

Focus Industries:

Not provided


English, Chinese

Year Founded:


Company Size:

51-200 employees