Compass Edge

Compass Edge

Hong Kong, Wuhan, London

Main Introduction

Compass Edge loves the diversity and uniqueness that independent hotels offer, and has worked with over 500 such hotels worldwide since being founded in 2008.

Compass Edge is a company offering online solutions to independent hotels. It is a niche service provider offering cost-effective branding solutions for overseas hotels to establish an online presence for the booming Chinese FIT market. It can also provide customers with an Internet Booking Engine, meta-search integration, GDS distribution and Channel Manager in its portfolio of solutions.

Specifically, Compass Edge provides effective “Go China” online branding solutions that enable overseas hotels to tap into the lucrative and rapidly growing Chinese FIT market.


By providing a responsive website -hosted in China on a dedicated Alibaba Cloud server, Baidu Search Engine Optimization (SEO), Weibo social media account set-up and maintenance, inclusion in our group’s Chinese website, plus WeChat official service account, and participation in marketing campaigns as well as within bloggers’ articles, independent hotels can now reach Chinese travellers in unprecedented and targeted ways.

In March 2018, Compass Edge co-founded LN Global Hotel Alliance with LN Hospitality, China Southern Airline and GZL Travel Services.  LN Global Hotel Alliance is not just a hotel loyalty program. We no longer just sell hotel rooms. It is an innovative concept to bring the experiences that Chinese travellers are looking for and present them in the Chinese digital ecosystem that Chinese people use.  The number of loyalty members under the four brands amounts to more than 46 million Chinese travellers.


China Marketing, Hotel Online Solution, SEO/SEM, Digital, Social Media Marketing, Online Branding

Focus Industries:

Hotels, Hospitality, Travel & Tourism


English, Chinese

Year Founded:


Company Size:

51-200 employees