Daxue Consulting

Daxue Consulting

Beijing, Shanghai, Hong Kong

Main Introduction

A China-focused professional consulting firm offering strategic-driven research

Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

With offices in Beijing and Shanghai (as well as a commercial representation in Hong-Kong), Daxue Consulting’s team is composed of local and overseas-educated Chinese and china-educated foreign project managers. Our commitment to understanding clients’ challenges and base all our recommendations on data have convinced more than 100 clients to work with us and come back to us for new research projects.

With a team of 15 full-time project managers and a network of hundreds of data-miners, Daxue consulting is able to cover China entirely in terms of data collection and research. Daxue Consulting is often solicited in order to work on market sizing, market opportunity assessment, acquisition and target identification, consumer understanding. We have worked with major international companies as well as for SMEs.

China market research services

Daxue Consulting’s Market Research in China is based on 2 pillars: traditional methodologies (interviews, focus groups, visits) and technology (software, VR, AR, social media analysis). Our research projects are lead by an international team of market research specialists. We offer tailor-made market research to a wide range of industries, ranging from finance, automotive, FMCG, luxury and more.


Market Research & Strategy, Consulting, China Market

Focus Industries:

Technologies, F&B, Fashion, Governments & Institutions, Finance, Automotive, FMCG, Luxury


English, Chinese

Year Founded:


Company Size:

51-200 employees