DeVries Global

DeVries Global

Beijing, Shanghai, Hong Kong, Taiwan, Global

Main Introduction


Our founder, industry pioneer Madeline DeVries, built the agency on a promise to treat our clients’ businesses like our own. We carry out her legacy every day. Our unwavering commitment to her standards of client success has resulted in a 40-year track record of delivering big, bold, business-moving outcomes for iconic consumer brands.  

Global Reach

DeVries Global is a mid-sized agency and proud member of the Interpublic Group (IPG) – a leading provider of marketing solutions with a roster of world-class agencies across the marketing spectrum in all major world markets. We have grown from a New York flagship into a global network with wholly-owned offices in London, Beijing, Shanghai, Taipei, and Singapore. Clients count on us because we are just big enough to offer seamless global capabilities, but can also move quickly, nimbly, and with high-impact precision.

Vision and Philosophy

In 2014, Heidi Hovland was named DeVries Global CEO and under her leadership we are aggressively embracing a philosophy grounded in the fact that today’s consumers would not care if 73% of brands were wiped off the face of the earth – they suffer from what we refer to as brandbiguity.  We remedy brandbiguity by creating brand imprints – indelible connections between brand and consumer – supported by a clear cultural purpose and definitive presence. We are unrelenting even if your brand is already on the lips of culture. It is not enough to have people see you; we want your brand to be a non-negotiable in the lives of people and for your voice to connect with them in ways they never thought possible.


Media Relations & Events, Social Strategy & Content, Brand Experiences, Brand Positioning, Influencer Strategy & Management, Paid Digital, Creative, Digital Strategy & Innovation, SEO Optimization

Focus Industries:

Beauty, fashion, retail, home, food & beverage, health & wellness, wine & spirits, travel & tourism


English, Chinese, +more

Year Founded:


Company Size:

201-500 employees