YOUR CHINA MARKETING TEAM
China is a complex, challenging and ever-changing market.
To succeed it takes 100% dedication and a balance of informed China strategy with granular executional ability – something brands are rarely able to generate alone.
Based in London and Shanghai, Hot Pot China offers a bi-cultural team with extensive experience both agency and client-side. We offer a holistic marketing approach that aligns seamlessly, benefitting both global HQs and local teams in China.
We are the first-choice for forward-thinking brands looking to build long-term value with China.
BY 2020, CHINESE CONSUMERS WILL CONSTITUTE 60% OF GLOBAL ECOMMERCE. OUR SERVICES ARE TAILORED TO HELP YOU ANTICIPATE AND CAPITALISE ON THIS UNMISSABLE OPPORTUNITY.
Establishing your brand in China isn’t an easy task. Whether you choose to work with a Chinese third party or try to grow your own team on the ground, language and cultural barriers can present businesses with a range of challenges, from brand safety issues to costly operational inefficiency.
Hot Pot offers a third way. We combine deep local experience with a global footprint, and understand the demands of international business as well as the subtleties of China’s rich and complex culture. Our team has a wealth of client-side experience, and can plug directly into your organisation, providing an immediate infusion of knowledge across strategy, planning and execution. And with a flexible group of subject matter experts, we can scale alongside you as you succeed and grow.
China Strategy, Consumer insights, Brand strategy & messaging, Retail strategy, Digital strategy, Omnichannel roadmap, Expert partner network, Phased budget and KPI planning, Localised campaigns and creative, Reporting, measurement and benchmarking