Katana

Katana

Beijing, London, Tokyo

Main Introduction

We are an independent, creative consultancy based in London and Beijing. Our work is strategic, commercially driven and design led, and always focused on the needs of the customer. 


BRAND INNOVATION


We work with ambitious businesses and owners who want to create or hone their brand to be successful in the global market place. Our China unit works with brands who want to launch or build their business in China, and with Chinese brands looking to reach an international audience. Similarly in Japan. 


CREATIVE, DIGITAL, STRATEGY


A clear brand strategy underpins all our work. We love the thinking that goes into developing powerful brand and customer propositions. We express our thinking creatively through all relevant applications of a brand’s communications platform, with the customer at the heart of everything we do. 


BUILDING BRANDS IN ASIA


We have been in China for 10 years. We understand the market, the customers and how brands ought to communicate with them. Often the differences are subtle, but understanding the cultural nuances is the difference between success and disaster.


EXPERIENCED


A selection of past and present clients include Arsenal, Bamford, Conde Nast, Diageo, Goop, Harlequins, HIP Hotels, Linley, Mulberry, Nomination, One&Only Resorts, Rocco Forte Collection, Small Luxury Hotels of the World, Sofitel Luxury Hotels, Soho House, The VOID and Xiaomi.

Services:

Branding | Content | Creative | Digital | Experience | Innovation | Social | Strategy

Focus Industries:

Not provided

Language:

English, Chinese

Year Founded:

2005

Company Size:

11-50 employees

News/Blog: