Wunderman Thompson

Hong Kong, Taiwan, Beijing, Shanghai, Guangzhou, Global

Main Introduction

Wunderman Thompson is a New York-based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group (NYSE: WPP). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.


History


J. Walter Thompson

Main article: J. Walter Thompson

J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.


J. Walter Thompson was acquired by WPP in 1987.


Wunderman


In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK).Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first used in 1961.


In 2000, the firm became part of WPP's $5.7B acquisition of parent Young and Rubicam.


Post merger (2019 - present)

In 2018, WPP merged Wunderman with J. Walter Thompson Co., and in the first quarter of 2019, unveiled its new identity as Wunderman Thompson.Wunderman CEO Mel Edwards was named Global CEO of the new entity.


In March 2019, WPP merged its agencies POSSIBLE and Cole & Weber with Wunderman Thompson.


Reference:Wikipedia

Services:

Commerce
Communications
Consulting
CRM
CX
Data
Health
Production
Technology
Apps

Focus Industries:

Full range

Language:

English, Chinese, +more

Year Founded:

2018

Company Size:

10,001+ employees

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